FUN! It's a 3 letter word

Fun. It's a 3 letter word.

It's estimated that over 80% of adults don't have enough fun in their life. I betcha its closer to 98%. There is an empty void in people's lives waiting to be filled!

Have you heard of "The Law of Attraction"? Is it metaphysical voodoo mumbo jumbo or just plain common sense? Let's think about the common sense for a second. Let's say you live in a big city and you're building a marketing team to sell ladies skin care. What's more fun than helping a woman look sexy and 10 years younger? If you're having fun selling skin care, it will show. People will notice at a subconscious level. If they're lacking enough fun in their lives, of course they are going to be curious about why you're having fun and they're not.

Let's say you hate selling skin care. You just go through the motions. Think people will notice as well, even on a subconscious level? They won't be nearly as interested because they're not having fun either.

If someone craves fun, and you sell fun, then you're in business!

If you are not having fun in your business, then you're in the equivalent of a wooden ship riddled with termites, wood rot, mold, and a bunch of evil demons armed with hand drills….sooner or later you're gonna have to swim for it brothers and sisters!

The wanna-be gangstas on the rap videos think its all about the Benjamins…poor deluded children. It's all about the FUN!

Yeeeaaah Boi!

How can you add more fun to your business?

My old marketing coach called it "discovering the leverage points". You can add fun in marketing, contests, prizes, attire and fashion, celebrities, special events, charities, adventures, color schemes, logos, mascots, products, packaging and the sky is the limit.

The biggest crime in 21st century marketing is being boring. And a lot of stuffy old companies are guilty!

I challenge you to do something completely zany, wacky and fun today. Something you either have never done before or haven't done since you were a kid. Rekindle the mischievous sprite inside you. Have as much fun as the law will allow!